There was a point in the early 90s when it seemed that bands were more famous for their t-shirts than for their music. Ned's Atomic Dustbin, Inspiral Carpets, Carter USM et al seemed to be everywhere, not in music form, but emblazoned on chests everywhere. This sort of t-shirt culture seems to have more or less disappeared now (except in heavy metal circles) but back then, you *had* to wear a band's tshirt in order to proclaim your musical tastes to the world. At the moment the only reason to wear a band's tshirt is ironically, or because the image on the front looks cool. Witness the fact that you can buy Motorhead t-shirts in Topshop, and Misfits t-shirts are worn by people who would run away from Glenn Danzig if they saw him in the street.
Today skinny indie kids are wearing Sonic Youth t-shirts with the front cover of the 'Goo' album on it not because they know who SY are, but because it's a nice shirt. Is this an old man rant? Not really. For a good portion of my heavy metal days I was wearing the classic 'German Army Shirt' bought from army surplus stores across the land - did I have to have been conscripted into the German Army to earn the right to wear said garment? I just find it amusing is all...
Sonic Youth always struck a fine balance between great music and art-wank. Years after I bought Goo, some arty friends of mine went to see Sonic Youth on the South Bank playing with some avant-garde composer and were raving about it. I'm glad I didn't go because I would have been the guy at the back yelling for 'Kool Thing'
An example of their wilful eclecticism - I saw Sonic Youth play live in 1993 at the long defunct Phoenix Festival where they played headlined a stage and promptly proceeded to play an entire set of b-sides, obscure cuts and early songs. There was a torrent of people fleeing the tent as Sonic Youth proceeded to bludgeon them with a wall of feedback. At the time I was one of the ones fleeing with ears ringing. Now I would probably be standing at the back applauding...
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